The Vision
To restore the natural environment of Uttarakhand to its pristine state and to develop it as leading herbal destination for the healthy life of national and international communities.
The Mission
- To develop Uttarakhnad as a "Herbal State".
- To encourage farmers of the state for cultivation of medicinal and aromatic plants and to facilitate them for marketing and provide incentive to them as per the government policies.
- To ensure in-situ conservation through effective control over illicit collection of MAPs from the wild.
- To promote establishment of eco and herbal tourism in the state.